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Management tips for Moroccan shops
Short articles, written to be useful with or without software: receivables, stock, cash and invoicing.
Discover Gestio for day-to-day stock tracking and connect every movement with sales, purchases and the till.
How to control the cash your sellers collect
What each seller has collected, handed in and still owes you: the three figures to track, how to handle a shortfall, and how to set the rule without offence.
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Customer credit: the rules for a wholesaler
In wholesale, credit drives sales and can also sink a depot. Per-customer limits, post-dated cheques, bounced cheques: the rules for keeping credit in hand.
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Delivery rounds and pre-selling for distributors
Pre-orders, loading sheets, partial deliveries: how a distributor can organise delivery rounds so the van leaves with exactly what was ordered, nothing more.
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Setting a sales target for each salesperson
A company-wide target tells nobody what to do. How to set a realistic target for each salesperson, track it during the month and talk it through.
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Quote, order, delivery note: the wholesale flow
Quote, sales order, delivery note, invoice: what each document says, when stock really goes down, and how to handle a partial delivery.
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Morocco ICE number: find it, get it, use it right
The ICE is a 15-digit number that identifies your business to every Moroccan administration. Where to find it, how to get the certificate, and where it must appear.
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VAT in Morocco 2026: rates, calculation and withholding
Since 2026 only two VAT rates remain: 20% and 10%. Excl./incl. tax calculation with examples in DH, the invoice, the return and VAT withholding.
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Payment terms in Morocco: law 69-21 explained
60 days by default, 120 days at most, a fine paid to the Treasury and a return filed with the DGI: what law 69-21 changes for Moroccan traders.
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E-invoicing in Morocco: where do things stand?
What the law says, what the DGI has announced, what is not yet published — and what you can prepare on your invoices starting today.
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Best stock management software in Morocco
Six solutions compared on what really decides: real price, Arabic, offline use and scope. Including ours, and where it loses.
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Grocery stock: start with twenty products
A grocery carries hundreds of products and nobody can count them all. Here is how to track only twenty of them, and why those are the ones that matter.
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Reorder thresholds: ordering before you hit zero
A stockout costs more than the day's sale. Here is how to work out the level at which to reorder, using two numbers you already have.
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Margin or markup: what you actually earn on a sale
"I make 30%" means two different things depending on whether you divide by the cost or by the selling price. The gap is measurable, and wider than most people expect.
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Chasing a debt without losing the customer
Most shopkeepers avoid chasing, for fear of offending a regular. Here is the order of reminders that recovers the money and keeps the relationship.
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Case and unit: without breaking your stock
Buying a box of 100 and selling screws one at a time breaks most counting methods. Here is how to set the conversion factor once and for all.
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Wholesale depots: location before quantity
In a depot, knowing there are thirty cases left is useless if nobody knows where they are. Here are the three things a wholesaler must keep before anything else.
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Customer debt: know who owes you what
Most shopkeepers know the total owed to them, but not the breakdown per customer or how old it is. Here is how to take back control — notebook included.
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